Situationpaul layer is the owner of aspen funeral, Ask an Expert

Management Studies

SITUATION
Paul Layer is the owner of Aspen Funeral Alternatives in Albuquerque, New Mexico. Aspen is located in a converted restaurant with fluorescent lights, and its chapel has chairs, not pews. "It looks more like your insurance company or local business office, rather than a funeral home," Layer says. Aspen has adopted a strategy of discounted prices for funeral products and services. Its website promotes low-cost alternatives with no fancy facilities, no limousines, and no hearses. A general price list, covering Aspen's professional services, use of its facilities, and caskets, is posted on the site.

Question 1 What psychological concepts of consumer behavior are relevant to marketing this service? Be specific.

Question 2 How can the stages of consumer decision making be applied to a person's decision to use a particular funeral home?

Question 3 What types of CRM techniques could be used by this type of business?

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Management Theories, Management Studies

Category:- Management Theories
Reference No.:- M92195001

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