Situationif people are willing to pay to have groceries, Ask an Expert

Management Studies

SITUATION
If people are willing to pay to have groceries delivered to their home, why not high-fashion clothing? This type of thinking is what led Claudine Gumbel and her husband, Brian, to develop Caravan, a boutique-on-wheels that brings the latest in high fashion to people all over New York City. Their mobile "caravan" is stocked with merchandise from the trendiest designers. "People like the convenience of a shop that comes to them," comments Brian. "If an area doesn't work, we move on," he adds. Plans are to expand into Los Angeles and Miami soon. Sales for the NYC Caravan were expected to top $700,000 in 2006. It appears that the Gumbels' business has been given the green light.

Question 1 What might be the best ways for the Gumbels to promote their business?

Question 2 How can the Gumbels prospect for new customers?

Question 3 In what ways, if any, could the Gumbels use the Internet to promote their business?

View complete question

Management Theories, Management Studies

Category:- Management Theories
Reference No.:- M92194938

Have any Question?Write your Review or question?

Related Questions in Management Theories

A surgical technique is performed on nine patients you are

A surgical technique is performed on nine patients. You are told there is 70% chance of success. Find the probability that the surgery is successful for exactly 6 patients.

Suppose a machine has two components that prevent injury

Suppose a machine has two components that prevent injury; component A and component B. If either of the components fail, an employee will be injured. It is important to note that both A and B cannot fail at the same tim ...

Seek out at least three individuals within your sphere of

Seek out at least three individuals within your sphere of influence and ask the following: What does workplace stress feel like to you? What activities or actions do you or your organization initiate to reduce workplace ...

Archetypes in actionsenge ross smith roberts amp kleiner

Archetypes in Action Senge, Ross, Smith, Roberts, & Kleiner (1994) noted: At its broadest level, systems thinking encompasses a large and fairly amorphous body of methods, tools, and principles, all oriented to looking a ...

Cnsider the binomial distribution where n 11 and p

Consider the binomial distribution where n = 11 and p = 0.05. Find the mean and standard deviation of this binomial distribution. The customers at a local appliance store are polled as they leave the store. Each is asked ...

Assignment -personal reflection 1 -instructions - watch

Assignment - Personal Reflection 1 - Instructions - Watch Milgram's obedience video: Milgram Experiment Proves We Blindly Obey Authority. Consider the following. Christ called his disciples to follow him (Mark 1:17). He ...

Firm a has been dealing in baby food products for the past

Firm A has been dealing in baby food products for the past 10 years and enjoys a good market share. Suppose a new firm enters the market to capitalize on the increasing demand for such products. However, the products of ...

In chester barnards view an organisation can be efficient

In Chester Barnard's view, an organisation can be 'efficient' without being 'effective'. Discuss. Discuss your answer, with reference to the key relevant theoretical contributions and academic studies that were reviewed ...

Watch the lynda video wayne winston on analyticswrite a 4-

Watch the Lynda video, "Wayne Winston on Analytics." Write a 4- to 5-page proposal to your current or previous company's executives discussing how analytics can be used in your company to improve sales through your retai ...

Discussion - this discussion deals with the important topic

Discussion - This Discussion deals with the important topic of whether money is a motivator for increased job performance and satisfaction. Look at your own history of how you have been compensated, what problems you saw ...

4,153,160 Questions Asked
13,132 Experts
2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Recent Questions

Ask Management Theories Expert