Situation amy wright is the owner of fit wright shoes a, Ask an Expert

Management Studies

SITUATION
Amy Wright is the owner of Fit Wright Shoes, a manufacturer of footwear located in Alice, Texas. Her company has pledged that all customers will have a lifetime replacement guarantee on all footwear bought from the company. This guarantee applies to the entire shoe, even though another company makes parts of the product.

Question 1 Do you think a lifetime guarantee is too generous for this kind of product? Why or why not?

Question 2 What impact will this policy have on quality standards in the company? Be specific.

Question 3 What alternative customer service policies would you suggest?

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Management Theories, Management Studies

Category:- Management Theories
Reference No.:- M92194693

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