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SITUATION 1
Ethan Moore is a college student in Phoenix, Arizona, currently enrolled as an entrepreneurship major at a local university. Moore's home is in Chandler, a nearby city, where he is considering purchasing a franchise. The franchise, which caught his interest while he was on a shopping trip to the Tucson Mall, is operated by an Idaho-based gumball company named Gumball Gourmet.

Moore talked to the owner of the franchise at the Tucson Mall while he was stocking the kiosk, which is set up in three tiers with 47 gumball machines and a money changer. The owner mentioned in their brief conversation that this particular kiosk had sold 12,000 gumballs in the last 30-day period. From information he found at the Gumball Gourmet website, Moore determined that franchises are available with as little as a $17,200 investment

Question 1 What other Internet sites might provide helpful information to Moore as he tries to learn more about this franchise?

Question 2 What other questions should Moore have asked the Tucson franchisee?

Question 3 What information might a Uniform Franchise Offering Circular from Gumball Gourmet provide?

Management Theories, Management Studies

  • Category:- Management Theories
  • Reference No.:- M92194671

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