Select an event that you are familiar with that has been held within the last 5 years (e.g. a sports event, business event, cultural festival or any other event). Provide brief background information about the event by describing it in terms of its characteristics, such as: Size/type Content/theme Purpose History (e.g. new event, yearly event, etc.)

Event organisers and other stakeholders (e.g. sponsors, local businesses, government, locals, etc.) Critically evaluate the event in terms of: Its potential impacts (e.g. social, cultural, economic, environmental, political) Its human resource management practices (e.g. motivating volunteers, training and professional development, etc.)

The fit between the main two sponsors and the event Provide recommendations on how the event can be improved in future based on your evaluation. Justify your recommendations. Important Assignment Instructions The required word length for this assignment is 2500 words (plus or minus 10%). In terms of structure, presentation and style you are normally required to use: - AIB standard report format; and - AIB preferred Microsoft Word settings; and - Harvard style referencing (which includes in-text citations plus a reference list).

These requirements are detailed in the AIB Style Guide. Reference lists for AIB assignments / projects normally contain the following number of relevant references from different sources: 6-12. All references must be from credible sources such as books, industry related journals, magazines, company documents and recent academic articles. Your grade will be adversely affected if your assignment contains no/poor citations and/or reference list and also if your assignment word length is beyond the allowed tolerance level.

2500 words.

12 references.