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Management Studies

Select a product and brand that you use frequently and list the benefits you receive from using it.

Without disclosing your list, ask a fellow student who uses a different brand in this product category (preferably a friend of the opposite sex) to make a similar list for his or her brand.

Compare the two lists and identify the implications for using benefit segmentation to market the two brands.

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Management Theories, Management Studies

Category:- Management Theories
Reference No.:- M92176352

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