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Segmentation and Targeting

Browse and familiarize yourself with the following websites:

• Forbes.com - http://www.forbes.com/

• Forbes.com/magazines - http://www.forbes.com/magazines/

• Forbesmedia.com - http://www.forbesmedia.com/

Next, watch the Forbes video Lewis D'Vorkin (Forbes) - How to Tell Stories (https://www.youtube.com/watch?v=frjdMNYN3oI&list=PLP4yb2cuoEwEaoRji4FDMIH_EeVc53bEW#t=35). It is a great talk presented by Forbes' chief product officer, Lewis D'Vorkin, at the festival of Media Global 2014.

Based on what you have learned, explain the marketing segmentation and targeting strategies for Forbes® Inc.

In the category of business magazines, the Fortune® magazine is one of Forbes' primary competitors. Compare segmentation and targeting strategies of these two companies. Support your comparison with theoretical concepts and relevant examples.

How does Forbes differentiate itself from competitors in the similar market segment(s)?

Management Theories, Management Studies

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