Research exhibits that there are five (5) key cross-functional CRM processes which need to be considered by most organizations. What are they?
The emergence of CRM as a management approach is the consequence of a number of significant trends. What are they?
The problem faced by many organisations, both in deciding whether to adopt CRM and in proceeding to implement it, stems from the fact that there is still a great deal of confusion regarding what constitutes CRM. Provide three reasons for this confusion?
Name and illustrate the three (3) types of CRM that you know about?
Name the Seven (7) best practices in making vision and values work.
Provide three (3) exs of strong business visions.