Read the case study regarding The Cheesecake Factory and answer the following questions:
- What are your views regarding The Cheesecake Factory's overall market potential?
- What kind of potential market base does The Cheesecake Factory has in smaller cities and towns as compared to bigger markets?
- Do you believe their strategy will allow them to deliver the cheesecake concept to smaller markets?
- How does the movement toward healthier foods and disclosure of calories and fat content by government officials adversely affect The Cheesecake Factory's core menu? How can the healthier food concept be effectively marketed against their high-caloric food?
- Submit your answers in a 2- to 3-page Microsoft Word document. Cite sources using the APA format on a separate page.