Question:

Tasks - Each group is required to complete a business plan report of up to 1500 words.

1. Form a group of 4-6 students.

2. Drawing mainly on the techniques of the value proposition and value curve innovation, identify the following questions:

The company''s present value proposition

Plot the company''s value proposition on a value curve

3. Drawing on your understanding gained from section 2 above, and subsequent analysis and discussion, develop:
A new value proposition for the company ; apply the ERRC (eliminate, reduce, raise and create)

Plot the new value proposition on a value curve

An explanation of how this innovation would enhance the ''day in the life of the customer''

An overview of how this innovation could be delivered profitably

Note: assessment is based on evidence of the group''s application of the innovation techniques and tools explored in this subject.