Questions: 1. External Environment and Competitive Position

Complete an industry analysis and a five forces model analysis including an assessment of KFC closest rival. Be sure to answer the following questions:

i· What are the driving forces of change in the industry in which KFC competes? How has KFC changed its strategy to address driving forces?

ii· Where does KFC stand within the industry based on the five forces model of competition analysis?

iii· Which of the five forces exert the most pressure on KFC? What has KFC done to relieve this pressure?

iv· What are your recommendations to further reducing pressure from these forces?

2. Internal Environment and Competitive Position

Complete a SWOT analysis and a value chain analysis on KFC. Be sure to answer the following questions:

i· How well has KFC performed to stated strategic objectives or performance targets? Support your assessment with factual data.

ii· Compare the strengths, weaknesses, opportunities, and threats of KFC to those of its competitors. How do the vision and values affect how the company will respond to each?

iii· What is the core competency of KFC? How does this affect its standing within the industry?

iv· How has KFC used its value chain activities to improve its competitive position?

v· What are your recommendations in regard to KFC competitive position and value chain activities?

3. Competitive Strategy

Summarize the generic strategy employed by KFC and how it helps the company achieve sustained competitive advantage.

i· Which of the generic competitive strategy options is KFC pursuing?

ii· Explain how KFC is pursuing this generic strategy. How does it fit value chain activities specifically to support its generic strategy?

iii· How does pursuit of this strategy help KFC achieve sustained competitive advantage?

iv· What are your recommendations in regard to KFC's pursuit of a generic strategy or how it uses its value chain in this pursuit?