Question:

In your own words and using several companies to illustrate differences and similarities, you must compare and contrast the sources for competitive advantage: cost, differentiation and marketing.

Compare and contrast requires that you discuss both similarities and differences among these three sources of competitive advantage.

You must find companies to illustrate each of the three major types of competitive advantage (cost, differentiation and marketing). You must provide information about the companies that explain why you chose these companies for your examples.

NOTE: The sources for competitive advantage sound simple but students often think they understand the difference when they do not. Please review my video on sources of competitive advantage as well as reading Chapter 6 of the textbook in preparing your answer to this essay question.

Format Instructions:

This is a formal essay that requires that you divide your answer into sections which are clearly labeled (titles). Use MLA or APA for citations for your company examples or other sources that you consulted in writing this paper.

Maximum Length: 2 pages, single-spaced (font size similar to these instructions)

Minimum Length: 1 page, single-spaced (font size similar to these instructions)

Attachment:- BM.rar