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CEOs admit that more money, time, and organisational changes will be required to make the needed transition from product or channel driven structures and tactics to an enterprise wide growth strategy that is truly customer centric. Most competitive customer acquisition and management strategies involve much more than just data mining.

Making extensive reference to theories, illustrate the developmental stages of customer acquisition and management processes for creating a customer centric enterprise.

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Management Theories, Management Studies

Category:- Management Theories
Reference No.:- M9585939

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