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QUESTION

(a) Give four reasons why e-mail is considered one of the most powerful of all marketing tactics.

(b) Strategic Planning is the first step in the execution of an e-mail campaign. Briefly describe the tasks involved.

(c) Discuss on the advantages and disadvantages of e-mail marketing.

Management Theories, Management Studies

  • Category:- Management Theories
  • Reference No.:- M9586254

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