Question: You have been hired by your college or university to evaluate how the institution is viewed by people who use social media.

A. List the names of two or three other colleges/universities that you think are comparable to your school in terms of size, quality, and nature of the school (e.g., liberal arts, tech. school, religious, private vs. public, etc.)

B. On the web, go to SocialMention.com.

C. Type in the name of your college/university and click the "Search" button. Record how your school performs on the four metrics: Strength, Passion, Evaluate and Expand Your Learning Sentiment, and Reach. (You can find the definitions of these metrics on the web site.)

D. For comparison purposes, repeat the process for the other schools you identified in "A" above.

E. Prepare a brief memo describing how your school performs on these social media metrics. How favorable or unfavorable do people seem to feel about your school relative to the other institutions you evaluated? What other insights can you gain from these metrics? Finally, what recommendations would you make to the administration of your college/university to improve their performance on these metrics?