Question: You are expected to complete an individual essay. This should discuss the core values of the event, the core values of the event, the significance of design and experienceas a strategic component for your chosen community event in the current social and economic climate, i.e. indicate the importance of these elements for success.

Your source must make reference to an organised community event from

http://www.weekendnotes.com/melbourne/community-events/(This is the best site for free community events)

http://www.visitvictoria.com/Regions/Melbourne/Events/Community

http://www.eventsvictoria.com/

www.thatsmelbourne.com.au/Whatson/community/Community/Pages/CommunityEvents.aspx

You must attend an event to be able to fully explain the 3 major aspects of the event as stated above. Examples of events you may

consider for this essay are (find more detailed information on websites)

Winter Night Market at Queen Vic market- every Wednesday night from 20th July

Group Fitness and Fun Workouts at Federation Square

Change Face of Victoria Exhibition

Winter Magic Market 2016

Left it glow Winterfest

All of the above are free but there are also paid events you could consider.

Your essay should have three sections (each worth 10% of the total mark from the unit), these are

1. Identify and explain the significance of the core valueof the event in guiding the design of the event. (see Brown & James 2004 and others)

2. Identify and analyse the design of the event (e.g. layout, use of colour and other physical attributes (e.g. access and ticketing). Your work must make reference to supporting theory reading design for both components.

3. Assess the visitor experience in the chosen event, with the reference to the above. You should also suggest and explain how this will affect their expectations for future events. Your work must make reference to and discuss supporting theory relating to experience.

Note: Youneed to provide an academic framework for these assessments. You should do this by reading, understanding and referring to textbooks, refereed journals articles and other materials produced for university level study which relate to creativity and design for organised and managed events. Work that does not include or includes a very limited level of application of these source types will be downgraded.

It will be favourably if a mix of citations (books, journals articles, reports, Internet sources, newspapers, etc.) is used in your assignments. Do not use Wikipedia as it is not a credible source of information for university level assessment (although it can be a useful source of information for personal use and to direct your research.