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Question: Visit www.lie-nielsen.com or www.sephora.com. On the site you chose, find links to social networking sites. In what ways are those sites sharing their social capital with you? In what ways are they attempting to cause you to share your social capital with them? Describe the business value of social networking to the business you chose. Read Chapter Extensions 1 and 2 if you have not already done so. Meet with your team and build a collaboration IS that uses tools like Google Docs, SharePoint, or other collaboration tools. Do not forget the need for procedures and team training. Now, using that IS, answer the questions below. You most likely do not know much about the particular purposes and goals that Dr. Flores and his partners and staff have for the social media group they will create to motivate their cardiac patients to maintain their exercise programs. So, you can't realistically create a prototype social media site for that purpose. Instead, assume that you and your group are going to create a social media group for maintaining motivation on an exercise program for getting and staying in shape for an intramural soccer or other sports team over the summer. Or, if your group prefers, assume you are going to create a group to maintain discipline for maintaining a diet or some other program requiring discipline that can be assisted by a social group. Using iteration and feedback, answer the following questions

1. State the particular goals of your group. Be as specific as possible.

2. Identify five different social media alternatives for helping your group maintain discipline for the activity you selected. An obvious choice is a Facebook group, but find other alternatives as well. Visit www.socialmediatoday. com for ideas. Summarize each alternative.

3. Create a list of criteria for evaluating your alternatives. Use iteration and feedback to find creative criteria, if possible.

4. Evaluate your alternatives based on your criteria and select one for implementation.

5. Implement a prototype of your site. If, for example, you chose a Facebook group, create a prototype page on Facebook.

6. Describe the five components of the SMIS you will create for your group. Be very specific with regard to the procedure and people components. Your goal should be to produce a result that could be implemented by any group of similarly motivated students on campus.

7. Assess your result. How likely do you think it will help your group members achieve the goals in item 1? If you see ways to improve it, describe them.

8. Write a two-paragraph summary of your work that your group members could use in a job interview to demonstrate their knowledge of the use of social media for employee motivation.

Management Theories, Management Studies

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