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Question: Visit the Alcatel-Lucent website, http://www.alcatellucent.com/eco/strategy/eco-networks.html.

a. View the video titled: "A conversation on ecosustainability with Godfrey Chua, IDC."

b. How are consumers and enterprises the drivers of eco-sustainability or green efforts by service providers?

c. What is a holistic approach? That is, what does a holistic approach to going green involve?

d. Given today's economic conditions, do you agree with Godfrey Chua's opinion that consumers and enterprises will demand eco-sustainability or green efforts by service providers? Explain your answer.

e. Consider the same question in (d) except assume that eco-sustainable network service providers charged higher prices. How does that change your answer, if at all? Explain your reasons.

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