Question: Use the Internet and Capella University Library to research an airline currently in business to use as the basis for this assessment. You will need to incorporate a minimum of four resources to support the points in your 4-6-page analysis described below.
Deliverables
Complete the following:
Conduct a SWOT analysis on your chosen airline.
Consider using the SWOT Analysis Template document, linked in the Suggested Resources, or a similar format of your choice for this assessment. Examples of criteria for the SWOT analysis are provided in the tables below.
Write a 4-6-page analysis of the airline's internal and external environments, as well as the interrelationships among its internal businesses. Include the following subheadings and content:
Introduction:Provide an overview of your chosen airline and its place in the industry.
Include background information on what business strategies the airline is using and where it fits in the industry