Question: Subject Matter - Organizational Strategy Proctor and Gamble: This is a huge multinational firm with products you probably buy every day. This business is interesting because the company is focusing on science and technology to help it revise many of its business strategies and contribute to overall company goals for sustainability and corporate social responsibility.

Evaluate an organization's strategic fit with the external industry environment. Communicate in a manner that is professional and consistent with expectations of members of the business professions.

Using Foundations of Strategy, review Case Insight 4.5: Singapore Airlines: Reconciling Differentiation With Low Costs, on page 141. Porter argues that a competitive advantage strategy of both cost leadership and differentiation is impossible to sustain. Respond to the following:

Describe your Proctor and Gamble's competitive strategy and mount an argument in favor of or against Porter's assertion as it relates to your firm.

Does your critical thinking about Proctor and Gamble's competitive advantage bring to mind concerns, or opportunities for how the firm could exploit its competitive advantage?

Do you have actionable insights about exploiting strengths of Proctor and Gamble or insights about how the firm should defend against its weaknesses?