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Question: Shark Products began the manufacture and sale of a hair care product under the name "Miracle Gro." Stern's, which has been producing the Miracle-Gro line of plant foods since 1951 and had federally registered the mark, objected to Shark's use of the mark. In prelitigation negotiations, Shark assured Stern's that it would modify its packaging of the Miracle Gro hair products. Although Shark did modify the packing of its hair care products, it did not remove the words "Miracle Gro" from the product. Stern's sued for trademark infringement and dilution. What result?

Management Theories, Management Studies

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