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Management Studies

Question: Prepare a BCG Matrix for Unilever

Purpose: This exercise will give you practice preparing both a by-product and a by-region-based BCG Matrix. Unilever has four major product segments of the company: Personal Care, Food, Refreshment, and Home Care. The company also has three major geographic segments: Europe, The Americas, and Asia/AMET/RUB.

Instructions

Step 1 Review Unilever's global operations as described in the company's most recent Annual Report and Form 10K.

Step 2 Prepare a up-to-date BCG matrices for Unilever's 1) four product categories and 2) three geographic divisions.

Step 3 Write a two-page executive summary to reveal the strategic implications of your analyses.

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Management Theories, Management Studies

Category:- Management Theories
Reference No.:- M92306035

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