Question: Perform a SWOT Analysis for Unilever's Global Operations

Purpose: Unilever's global and domestic business segments could be required to submit a SWOT analysis annually to corporate top executives who merge divisional analyses into an overall corporate analysis. This exercise will give you practice performing a SWOT analysis.

Instructions

Step 1 Review Unilever's global operations as described in the company's most recent Annual Report. Unilever recently acquired 82 percent of the Russia-based beauty company Kalina.

Step 2 Review industry and competitive information pertaining to Unilever's global operations, especially as compared to rival Procter & Gamble.

Step 3 Join with two other students in class. Together, develop a global SWOT Matrix for Unilever's global business segment. Follow all the SWOT guidelines provided in the chapter, including (S4, T3)-type notation at the end of each strategy. Include three strategies in each of the four (SO, ST, WT, WO) quadrants. Avoid generic strategy terms such as Forward Integration.

Step 4 Turn in your team-developed SWOT Matrix to your professor for a class work grade.