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Question: Oreo cookies turned 100 this year, and it was quite a birthday. Nabisco celebrated with a limited-edition-flavor release called Birthday Cake Oreos, with the taste of Funfetti cake and rainbow sprinkles within the filling center. According to Vanity Fair, this Oreo is a very sweet smell and taste experience. Oreos are the number one cookie, selling more than 70 million cookies each day. Oreo comes in more than 30 flavor versions, including original, Golden, Double Stuff, and Green Tea. If you were deciding whether to introduce a new Oreo as part of the celebration, how would you frame the question hierarchy?

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