Question: Nestlé S.A. Wants to Enter Africa. Help Them.

Purpose: More and more companies every day begin doing business in Africa and websites provide a lot of information to help compare and contrast business cultures across countries. Research is necessary to determine the best strategy for being the first mover in many African countries (that is, being the first competitor doing business in various countries).

Instructions

Step 1 Search the Internet and print a map of Africa.

Step 2 Look for demographic data on any 10 African countries and print the details.

Step 3 Gather competitive information regarding the presence of Nestlé companies doing business in Africa.

Step 4 List, in prioritized order, eight countries that you would recommend for Nestlé to enter. Remember that Country 1 would be the one you consider best and Country 2 is the next best.

Step 5 List, in a prioritized order, three cities in each of the eight African countries where you believe Nestlé should build distribution centres. Justify your choices.