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Question: Nancy Willis is purchasing a business named Niagara Laser Optics that is located near Buffalo, New York. The business has had several brushes with the law during the past several years, dealing with claims of false advertising and wrongful termination of employees. As a result, Nancy is quite concerned about the firm's ethical culture. What specific techniques could Nancy use to increase the emphasis placed on business ethics when she takes control of the firm she has purchased?

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