Question: Message Strategies: Proposals Seems like everybody in the fi rm is frustrated. On the one hand, top executives complain about the number of lower-level employees who want promotions but just don't seem to "get it" when it comes to dealing with customers and the public, recognizing when to speak out and when to be quiet, knowing how to push new ideas through the appropriate channels, and performing other essential but diffi cult-to-teach tasks. On the other hand, ambitious employees who'd like to learn more feel that they have nowhere to turn for career advice from people who've been there. In between, a variety of managers and midlevel executives are overwhelmed by the growing number of mentoring requests they're getting, sometimes from employees they don't even know. You've been assigned the challenge of proposing a formal mentoring program-and a considerable challenge it is:

? The number of employees who want mentoring relationships far exceeds the number of managers and executives willing and able to be mentors. How will you select people for the program?

? The people most in demand for mentoring also tend to be some of the busiest people in the organization.

? Aft er several years of belt tightening and staff reductions, the entire company feels overworked; few people can imagine adding another recurring task to their seemingly endless to-do lists.

? What's in it for the mentors? Why would they be motivated to help lower-level employees?

? How will you measure success or failure of the mentoring effort?

Your task: Identify potential solutions to the issues (make up any information you need) and draft a proposal to the executive committee for a formal, company wide mentoring program that would match selected employees with successful managers and executives.