Question: Message Strategies: Proposals As a sales manager for Air-Trak, one of your responsibilities is writing sales proposals for potential buyers of your company's Air-Trak tracking system. Th e system uses global positioning system (GPS) technology to track the location of vehicles and other assets. For example, the dispatcher for a trucking company can simply click a map display on a computer screen to find out where all the company's trucks are at that instant. Air-Trak lists the following as benefi ts of the system:
? Making sure vehicles follow prescribed routes with minimal loitering time
? "Geofencing," in which dispatchers are alerted if vehicles leave
? Route optimization, in which fl eet managers can analyze routes and destinations to fi nd the most time- and fueleffi cient path for each vehicle
? Comparisons between scheduled and actual travel
? Enhanced security to protect both drivers and cargos
Your task: Write a brief proposal to Doneta Zachs, fl eet manager for Midwest Express, 338 S.W. 6th, Des Moines, Iowa, 50321. Introduce your company, explain the benefi ts of the AirTrak system, and propose a trial deployment in which you would equip fi ve Midwest Express trucks. For the purposes of this assignment, you don't need to worry about the technical details of the system; focus on promoting the benefi ts and asking for a decision regarding the test project. (You can learn more about Air-Trak at www.air-trak.com).