Question mana products and columbia cosmetics both sell, Ask an Expert

Management Studies

Question: Mana Products and Columbia Cosmetics both sell cosmetic products to beauty salons and other retailers. The retailers then label the products with their own names and resell them to the public. One of Mana's products is an unusually-shaped black makeup compact; Columbia sells an identical item. Mana claimed that the shape and black color of its compact case are protectable trade dress, and it sued Columbia for infringement. Can the color of a compact case be a protectable trade dress? What are the possible consequences if it is?

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Category:- Management Theories
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