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Management Studies

Question: JOURNALING FOR SUCCESS

Discovery statement: As this chapter showed, advertising is an important part of an organization's promotional mix.

Assignment: 1. During the last year, you have been exposed to a number of television advertisements. Identify and describe what you believe to be the best TV commercial that you have experienced over the last year.

2. Why did you feel that this ad is the very best?

3. Describe the content of this advertisement in as much detail as possible, and explain what you can recall about this television advertisement.

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Management Theories, Management Studies

Category:- Management Theories
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