Question

It becomes imperative for IT Management personnel and those involved in ICT Governance improvement to have a good understanding of, and be able to deploy, suitable marketing and communication approaches to gain the trust and buy-in of stakeholders.

Critical to the success of ICT Governance initiative is an effective communication plan. The communication plan is based on a well-define influencing strategies.

These approaches although seem generic in nature may not fit any organizations. Every organization will have its own existing culture and choice of ICT Governance approaches.

Develop a presentation (diagrams and text) to explain the following:

(a) Identify stakeholders groups to be influence and their key messages.

(b) Your choice of marketing and communication approach to gain stakeholders buy-in.

(c) Explain the key communication messages you need to address.