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Question: Income and social class are two factors that greatly influence consumer behavior. Define the concept of consumer confidence, and explain how it influences consumer behavior. Then, explain why a person's social class may not change when he or she earns more money. Your initial post must be a minimum of 300 words and be supported by your textbook. Your post must also be organized using APA style headings as outlined in the Ashford Writing Center.

Management Theories, Management Studies

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