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Question: Identify the four criteria for effective segmentation. The four criteria for effective segmentation are

(1) the market segment must present measurable purchasing power and size,

(2) marketers must find a way to promote effectively and serve the market segment,

(3) marketers must identify segments sufficiently large to give them good profit potential, and

(4) the firm must aim for segments that match its marketing capabilities.

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Management Theories, Management Studies

Category:- Management Theories
Reference No.:- M92267755

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