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Question: Identify each of the following marks as arbitrary or fanciful, suggestive, descriptive, or generic:

a. "Hard Rock Cafe" for a restaurant/bar

b. "Raisin Bran" for breakfast cereal

c. "Coppertone" for sun lotion

d. "Nyquil" for cold medicine

e. "Pioneer" for sugar

f. "Brim" for coffee

g. "Lite Cola" for a reduced-calorie soft drink

Management Theories, Management Studies

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