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Question: Identify and describe the different vertical marketing systems. A vertical marketing system (VMS) is a planned channel system designed to improve distribution efficiency and cost-effectiveness by integrating various functions throughout the distribution chain. This coordination may be achieved by forward integration or backward integration. Options include a corporate marketing system, operated by a single owner; an administered marketing system, run by a dominant channel member; and contractual marketing systems, based on formal agreements among channel members.

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Category:- Management Theories
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