Question how does category management help retailers, Ask an Expert

Management Studies

Question: How does category management help retailers? Category management helps retailers by providing a person- a category manager-to oversee an entire product line and maximize sales for that retailer. It teams the consumer goods producer's marketing expertise with the retailer's in-store merchandising efforts to track and identify new opportunities for growth.

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Management Theories, Management Studies

Category:- Management Theories
Reference No.:- M92268218

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