(Answered) Question family branding uses the same name to cover a

Management Studies

Question: Family branding uses the same name to cover a group of products or product lines (for example, Nivea uses family branding).

Individual branding requires the company to provide each product or product line with a distinctive name (for example Procter and Gamble tends to do mostly Individual branding). Let's talk about this.

How should a company decide whether Individual or Family branding is best for a given product? What are some advantages/disadvantages of each type of branding strategy?

View complete question

Management Theories, Management Studies

Category:- Management Theories
Reference No.:- M92701588
Price:- $15

Verified Expert

Priced at $30 Now at $15, Verified Solution

Have any Question?Write your Review or question?

Related Questions in Management Theories

Healthcare information technology overview the current

Healthcare Information Technology Overview: The current healthcare industry utilizes a plethora of healthcare information technology (HIT) systems. HIT systems are designed to enhance quality outcomes, prevent adverse ev ...

This case study relates to the firestone tyre company in

This case study relates to the Firestone Tyre Company in the United States in 2000, and refers to the now famous tyre recall that took place during August of that year. You have been provided with case study details in t ...

Assessment descriptionthis assessment is a culmination

Assessment Description This assessment is a culmination piece, in which you will be given an opportunity to combine the information you have accumulated in Assessments 1 and 2. More importantly, you will need to showcase ...

Foundations of complexitycomplexity theory the field of

Foundations of Complexity Complexity theory, the field of study of complex systems, is a relatively recent theory. It is a broad theory encompassing nine research traditions-an aggregation of principles, concepts, theori ...

Describe how government-supported big business during the

Describe how government-supported big business during the Reagan Era effected the U.S. economy and labor unions.

Questions -1 choose an industry and then use the library or

Questions - 1. "Choose an industry and then use the library or the Internet to find data from secondary sources that will be highly useful in developing a marketing plan." Start thinking of the industry that relates to t ...

Discussion assignment -the overall design and costs of an

Discussion Assignment - The overall design and costs of an organization's benefits plans are an important part of their people strategy for attracting and retaining a talented workforce. For example, health care costs ar ...

In-depth evaluation of a retailers sustainability impacts

In-Depth Evaluation of a Retailer's Sustainability Impacts and Policies/Initiatives Coursework requirement This coursework requires that you prepare a report based on an in-depth evaluation of the sustainability impacts ...

Discuss a leader who you would consider to be

Discuss a leader who you would consider to be transformational. Choose a leader located in the Middle East who may serve an instrumental role in Saudi Vision 2030. In your paper, respond to the following: - Determine the ...

Three friends tom jerry and mary were having coffee in the

Three friends, Tom, Jerry and Mary were having coffee in the GOSSIP CAFÉ and were discussing their job prospects. Tom told his mates that he has just resigned from his current job because he worked long hours and did not ...

4,153,160 Questions Asked
13,132 Experts
2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Recent Questions

Ask Management Theories Expert