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Management Studies

Question: EXPLORING THE INTERNET

The Internet has quickly taken comparison shopping to a new level. Several websites such as bizrate.com, pricescan.com, and mysimon.com have emerged boasting that they can find the consumer the best deal on any product. From computers to watches, these sites offer unbiased price and product information to compare virtually any product. Users may read reviews about products as well as provide their own input from personal experience. Some of these sites also offer special promotions and incentives in exchange for user information. Visit the text website for updates to this exercise.

Assignment" 1. Search all three of the websites listed above for the same product.

2. Did you notice any significant differences between the sites and the information they provide?

3. What percentage of searches do you think lead to purchases as opposed to browsing? Explain your answer.

4. Which site are you most likely to use on a regular basis? Why?

5. In what ways do these websites contribute to price competition?

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Management Theories, Management Studies

Category:- Management Theories
Reference No.:- M92271223

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