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Management Studies

Question: Distinguish between an MIS and an MDSS. A marketing information system (MIS) is a planned, computer-based system designed to provide managers with a continuous flow of information relevant to their specific decision-making needs and areas of responsibility. A marketing decision support system (MDSS) is a marketing information system component that links a decision maker with relevant databases and analysis tools to help ask what-if questions.

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Management Theories, Management Studies

Category:- Management Theories
Reference No.:- M92267743

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