Question discuss how companies develop a strong identity, Ask an Expert

Management Studies

Question: Discuss how companies develop a strong identity for their product or brand. Effective brands communicate to a buyer an idea of the product's image. Trademarks, brand names, slogans, and brand icons create an association that satisfies the customer's expectation of the benefits that using or having the product will yield.

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Management Theories, Management Studies

Category:- Management Theories
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