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Question: Differentiate among routinized response behavior, limited problem solving, and extended problem solving by consumers. Routinized response behavior refers to repeat purchases made of the same brand or limited group of items. Limited problem solving occurs when a consumer previously set criteria for a purchase but then encounters a new brand or model. Extended problem solving results when brands are diffi cult to categorize or evaluate. High-involvement purchase decisions usually require extended problem solving.

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Management Theories, Management Studies

Category:- Management Theories
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