Question: Develop a QSPM for a Company That You Are Familiar with

Purpose: This exercise can give you practice developing a Quantitative Strategic Planning Matrix (QSPM) to determine the relative attractiveness of various strategic alternatives.

Instructions:

Step 1 Join with two other students in class to develop a joint QSPM for a company that all of you are familiar with.

Step 2 Record your strategies and their Sum Total Attractiveness Scores. Compare your team's strategies and sum total attractiveness scores to those of other teams. Be sure not to assign the same AS score in a given row. Recall that dashes should be inserted all the way across a given row when used.

Step 3 Discuss any major differences.