Question: Develop a Competitive Profile Matrix for Michelin

Purpose: Monitoring competitors' performance and strategies is a key aspect of an external audit. This exercise is designed to give you practice evaluating the competitive position of organizations in a given industry and assimilating that information in a CPM.

Instructions

Step 1 Join with two other students in class and prepare an EFE Matrix for Nestlé. Refer back to the Cohesion Case and to Exercise 1B, if necessary, to identify external opportunities and threats. Use the information in the Standard and Poor's Industry Surveys that you copied as part of Assurance of Learning Exercise 1B. Be sure not to include strategies as opportunities, but do include as many monetary amounts, percentages, numbers, and ratios as possible.

Step 2 On a separate sheet of paper, prepare a CPM that includes Michelin and its two leading competitors: Bridgestone Corporation and Goodyear Tire and Rubber Company.

Step 3 Turn in your CPM for a class work grade.

Exercise 1B: Preparing a CPM for Michelin Based on Countries Rather Than Companies

Purpose: Countries are similar to companies in that they compete with each other for investment dollars and economic development.

Instructions

Step 1 Revisit the research you collected and analyzed in the above exercise.

Step 2 Prepare a CPM that reveals your assessment of three African countries in terms of their relative strengths and weaknesses based on what you deem to be the most critical success factors.