Question: Develop a BCG Matrix for Your College or University

Purpose: Developing a BCG Matrix for many nonprofit organizations, including colleges and universities, is a useful exercise. Of course, there are no profits for each division or department-and in some cases no revenues. However, be creative in performing a BCG Matrix. For example, the pie slice in the circles can represent the number of majors receiving jobs on graduation, the number of faculty teaching in that area, or some other variable that you believe is important to consider. The size of the circles can represent the number of students majoring in particular departments or areas.

Instructions:

Step 1 Develop a BCG Matrix for your university. Include all academic schools, departments, or colleges.

Step 2 Diagram your BCG Matrix on the blackboard.

Step 3 Discuss differences among the BCG Matrices on the board.