(Answered) Question creative solutions inc has a successful brand with

Management Studies

Question: Creative Solutions, Inc. has a successful brand with the name Top Goal. The market size in which Top Goal competes is $2 billion, and Top Goal has generated sales of $150 million. It has a contribution margin of 30%.

- Creative Solutions is thinking of introducing a new brand under the name of Peak Goal. Peak Goal will compete in the same market as Top Goal.

- The budget to launch this brand is expected to be $20 million.

- If it is launched, Peak Goal will capture 10% of the market. It has a contribution margin of 40%. Half of the sales of Peak Goal will be cannibalized from the sales of Top Goal. An alternative strategy for Creative Solutions is to cancel the introduction of Peak Goal and instead to spend the $20 million to promote Top Goal. This action is expected to double the sales for Top Goal. Both brands (Top Goal and Peak Goal) would sell at the same price.

- Where should the company spend the $20 million and why?

View complete question

Management Theories, Management Studies

Category:- Management Theories
Reference No.:- M92400252
Price:- $10

Verified Expert

Priced at $20 Now at $10, Verified Solution

Have any Question?Write your Review or question?

Related Questions in Management Theories

What is the difference between a linear quadratic and cubic

What is the difference between a linear, quadratic, and cubic regression analysis? Please provide a reference.

Suppose that for a given patient the true ef is 63 consider

Suppose that, for a given patient, the true EF is 63. Consider the population of EF values that can be estimated on that patient using option II above. That population follows a normal distribution with μ= 63. Find the p ...

Question - choose a product or technology interview five

Question - Choose a product or technology. Interview five consumers who buy that product and ask them what major problems they have with the product (or what major things they dislike about it). Then ask them to describe ...

Write a paper of 1000-1500 words that addresses the

Write a paper of 1,000-1,500 words that addresses the following: 1. Discuss two or three of the major shifts that have occurred in managerial theories and concepts pertaining to the evolution of human resources. 2. Descr ...

Assessment - business research proposalfor this assessment

Assessment - Business Research Proposal For this assessment, students are expected to present a written research proposal that is based on the literature review (Assessment 1) and demonstrates their understanding of busi ...

Tasks1select any four of the following fundamental

Tasks: 1. Select any four of the following fundamental theories: o The Ten Commandments o The Justification of Human Rights o Utilitarianism o Aristotelian Ethics o International Ethics Standards for Business o Distribut ...

Think about one effective and one ineffective leader who

Think about one effective and one ineffective leader who you have encountered. Determine how each leader was effective or ineffective in his or her leadership styles and explain your reasoning with support from sources a ...

Assignment -instructions - please follow instructions for

Assignment - Instructions - Please follow instructions for all for Personal Learning Journal. And each personal learning journal should be of 300words. Each student will keep a personal journal to reflect and record thei ...

A surgical technique is performed on nine patients you are

A surgical technique is performed on nine patients. You are told there is 70% chance of success. Find the probability that the surgery is successful for exactly 6 patients.

Questionthere are several types of networks while the

Question: There are several types of networks; while the concepts are the same, only the names of the elements change. A network is a set of nodes connected by links, for example. However, some of the academic literature ...

4,153,160 Questions Asked
13,132 Experts
2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Recent Questions

Ask Management Theories Expert