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Management Studies

Question: Continental had a franchise from GTE to sell its TV sets. The franchise agreement stated that Continental could sell GTE's products only from the specific location described in the franchise agreement and nowhere else. When GTE tried to enforce the agreement, Continental claimed it was an automatic (per se) violation of the Sherman Act. Is this claim correct? (Continental T.V. Inc. v. GTE Sylvannia Inc., 433 U.S. 36)

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Management Theories, Management Studies

Category:- Management Theories
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