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Management Studies

Question: Consider the data for Problem.

a. Using the data from Years 2 and 3, determine initial values of the intercept, slope, and seasonal factors for Winters's method.

b. Assume that the observed demand for the first quarter of Year 4 was 18. Using

α = .2, β = .15, and γ = .10,

update the estimates of the series, the slope, and the seasonal factors.

c. What are the forecasts made at the end of the first quarter of Year 4 for the remaining three quarters of Year 4?

Problem: A popular brand of tennis shoe has had the following demand history by quarters over a three-year period.

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Management Theories, Management Studies

Category:- Management Theories
Reference No.:- M92271799

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