Question: Case Study - H-Care - Paramedical Services

1- Consultant vs Medical Doctors, serious challenge. Describe your personal opinion related to the current business of H-Care and the new goals and objectives froma Marketing and Business Opportunity perspectives? Do you agree with the CEO development approach? Please explain your idea and or additional recommendations if any. What would be your road map to start your mission and deal with the initial problem solving to control and change the individuals'' behavior and engage every one of the seniors i.e. CMO, CLO, COO? Please define the steps and describe your approach to apply each one.

2- What kind of internal structural and/or functional change would you propose to meet the objectives of the CEO? How these changes should be communicated internally (Internal Communication Strategy) to engage the stake holders enough and make the implementation successful? Please elaborate your ideas.

3- In your description of the structural change, you might need to create new jobs or to adapt some jobs to the new change requirements, things that my lead to develop new job and or modify the existing jobs. What would be your approach to make the Jobs as much as possible aligned with people expectations to ensure their positive attitude? Please elaborate each point you may consider.

4- As you may know, any change is naturally faced by resistance. the proposed change is faced by a severe resistance at all levels, and you are assigned to deal with the different expected forms of change. Describe each form of resistance that you will be expecting and how will you be dealing with the source of each of the identified forms? Please elaborate. What would be your tactics to overcome these challenges? What would be your approach to build the culture of change among the team?

5- By creating a certain level of satisfaction at the job level, you definitely expect results. Please define the outcomes of the job satisfaction and how would you measure these outcomes?