Question: BUILDING TEAM SKILLS

The cost of promotional methods is an important factor in a promotional campaign. Representatives who sell advertising space for magazines, newspapers, radio stations, and television stations can quote the price of the medium to the advertiser. The advertiser then can use cost per thousand persons reached (CPM) to compare the cost efficiency of vehicles in the same medium.

Assignment: 1. Working in teams of five to seven, choose one of these media: local television stations, newspapers, or radio stations. You can choose magazines if your library has a copy of Standard Rate and Data Service.

2. Using the following equation, compare the CPM of advertising in whatever local medium you chose:

   CPM = price of the medium to the advertiser x 1,000

                          circulation

3. Report your team's findings to the class.