Question: As a Strategy Consultant, you are required to conduct a research on a company of your choice that has experienced performance failure in recent years as measured by quantitative and qualitative data, relative to other firms in the industry. Drawing on other relevant models, concepts and theories and those gathered from your extensive research attempt the tasks below:

1) Conduct an environmental and competitive analysis of the firm and discuss the potential consequences of its current performance. Make sure that you present a working definition and framework of strategic success as well as solid data based on researched materials to support your case.
(Application of tools; PESTEL, five forces, strategic mapping, Yip's drivers, CAGE etc. to analyse competitive dat. Application of strategy capabilities model and choice models to assess the current strategy)

2) Drawing on relevant models, conduct an internal analysis.
(Meaning of strategic capabilities and culture, the extent to which culture influences strategic capabilities, impact of culture and capabilities on change management)

3) Using the blue ocean model, discuss the possible strategic trajectories or paths that your chosen company could follow in order to break away from its current industry and open up new market opportunities in spite of its current success. Justify your argument.

(Strategic choice and directions, meaning of Blue Ocean, implications of Red Ocean for the company, ways in which a blue ocean strategy could be developed using blue ocean tools and techniques, brief discussion on managing strategy development and implementation, Research Skills using free web-based resources such as company reports/journals etc. trade association stats business press and journals available through BusinessSource Premier, Factiva or Proquest and reports from organizations such as Euromonitor Key Notes and Mintel) use of models to identify global strategic decisions, relationship between Blue Ocean and globalization ).